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proekt-qrozvitok-polunichnix-kooperativv-v-ukranqПроект "Розвиток полуничних кооперативів в Україні"
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family-type-farms-a-step-towards-sustainability-and-self-relianceFamily-type miny farms in Ukraine
proekt-qkooperativna-navchalna-ferma-ta-poslugiqОгляд проекту "Кооперативна навчальна ферма та послуги", розташованого у с. Олександрівка Покровського району Дніпропетровської...
“Marketing Research of Potential Origin-Linked Quality food Products and Their Demand in Ukraine”

One of the primary objectives of creating systems for promoting and certifying regional quality food products and protecting their designations is supporting diversity of agricultural food. Indeed, this system aims at economic development of rural areas by promoting an increase in income of smallholders (key producers), and by improving employment opportunities for local population. In addition to this, this system also meets the expectations of the consumers who increasingly pay attention to the quality of food and to its distinctive geographical origin (Development and promotion of traditional products in Vinnytsia oblast. 2010).


The Project “Assessment of Potential Origin-Linked Quality food Products and Their Demand in Ukraine” has had the following objectives:

  • the assessment of the potential GI products in Ukraine and their supply chains;
  • the assessment of the potential demand of Ukrainian consumers for domestic GI products and Ukrainian GI products' potential on export markets; and
  • the elaboration of recommendations and proposals for follow-up action to enable the Ministry for Agrarian Policies to implement policies in support of the realization of the GI potential in Ukraine.

 The project was implemented by the International Charitable Foundation “Heifer Project International” (Heifer-Ukraine under the financial and conceptual support of FAO TCP).

 Main outputs of the project:

 Identification of partners and stakeholders in development of regional quality food products (including producers, their associations NGOs etc.); completion of a database; and establishment of contacts; ,

  • Conduction of a survey for potential assessment of demand for origin-linked traditional food products in 10 regions of Ukraine (about 100o respondents in all regions)
  • Establishment of a selection criteria for origin-linked quality food products and GI products,
  • List of origin-linked quality food products;
  • Completion of the profile card of a short list of potential products suitable to acquire GI label.
  • Preparation of the final report based on the analysis of secondary information and surveys’ results. This also includes the identification of current institutional framework related to quality products / types of products / types of markets (local, national, export-neighboring Europe) / requirements; list of selected products; profile card and a short list of potential products, which can acquire GI status and that can be used for further pilot projects.

 The survey also showed high need in the information campaign to inform both consumers and producers on traditional geographically-linked quality products, GI certification, history of products.


Project report



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